MOUNTAIN FEVER & SimpleProject
This outdoor catalogue was shot in the inaccessible yellow sand desert in northwest China,
so as to achieve a better interpretation of "outdoor" by "going out".
This joint design concept combines SimpleProject's simple urban commuting with MountainFever's concept of mountain outdoor functions.
The structural design products continue the design concept of one clothing for multiple wearings while simplifying the complexity,
hiding more detailed structures of outdoor functions in the depths of clothing, making simple but not simple,
thus achieving the neutralization and unity of functionality and simplicity.


